About Us

We are Wintan.

Our mission is to level the playing field for small businesses.

Our story

We believe every business should have an equal opportunity to compete,
no matter its size.

We started Wintan because small businesses are often given the same marketing playbook as big brands — even when it doesn't fit.

Wintan provides digital marketing advice to small business owners who want to be seen beyond social media — without hiring an in-house team or signing away control of their media investment.

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We're on a mission to democratise marketing.

W Wintan GroupMarketing Consultancy

The People

Meet your advisors.

Rachel Tan

Managing Partner

Rachel brings 15+ years of experience across digital advertising, adtech and client operations, with a career spanning Blis Media, News Corp and LinkedIn. She combines deep expertise in programmatic advertising and digital media with a commercial and client-first mindset. Rachel loves a good optimisation strategy, is unapologetically data-driven, and enjoys turning complex challenges into measurable growth.

Dr Michael Lwin

Managing Partner

Michael specialises in marketing, consumer behaviour, digital strategy and research. With a PhD in Marketing from Curtin University and experience at Curtin and Western Sydney University, Michael brings academic rigour to agency and consulting — without making everything feel like a research paper. Michael's specialty is turning consumer insight and big ideas into practical strategies that makes business sense.

What we believe

Marketing support, when you need it

We care about your business and are here whenever you need an independent perspective, advice, or a helping hand.

Right for you, or not at all

We'll only recommend what we believe will genuinely help your business. If it's not the right fit, we'll tell you upfront — before you spend a dollar.

Plain language, always

You should never need a glossary to read your own marketing plan.